Established in London, Paolita focuses on luxe swim and beachwear. Having spent many summers by the sea, Paolita says, "like many other women, I know that with swimwear it is difficult to encounter a good balance between quality, design and sensitivity towards the female body".

Paolita has discussed with and understood from other women what makes them feel comfortable and sexy at the beach, a place where women are at their most exposed. Her aim was to create shapes that complement the figure so that women can feel confident and beautiful.

The brand ‘Paolita’ does not intend to target a particular age group. It tries instead to evoke a feeling. One of poise, liveliness and individuality that every woman should have the chance to possess!