Innovative lingerie designer Damaris Evans started her fashion brand Damaris in 2001, which has since become a truly respected high-end label, taking the fashion world by storm.

Her second line, ‘Mimi Holliday’ was later launched in 2003. Whilst Damaris incorporates her signature style of delicate Chantilly lace, silk chiffon and ribbon-tie knickers, Mimi Holliday’s collections are practical and comfortable enough for everyday wear. As with most brands at If You Please, Mimi Holliday brings vintage-inspired silhouettes to modern lingerie styles.

If you’re looking for indulgence and pure luxury, here is where you’ll find it.